| ID | 044726 |
| Call Number | 658.8342/COS |
| Title Proper | Impact of Advertising Management on Consumer Behaviour |
| Language | ENG |
| Author | Costa Denis |
| Publication | USA, American Academic Publisher, 2024. |
| Description | vii,330p |
| Summary / Abstract (Note) | This book, Impact of Advertising Management on Consumer Behavior, aims to acquaint readers with the van range of managerial challenges contemporary advertising strategies encounter when organizing, developing. and managing the advertising initiatives of diverse businesses. It provides a wealth of illustrations of good advertising imagery together with supporting comments to show the steps involved in creating an effective advertisement. Academic economists have mainly neglected the beneficial function of advertising in the market process. Economists have recently joined the study agenda being set by researchers in marketing and other business domains after realizing the advantages of advertising and the modern economic revolution. The MBA course Consumer Behavior (CB), which focuses on marketing, goes into great detail to describe and analyze Indian consumer behavior and the tactics marketers employ to influence them. Marketers need to be aware of consumer purchasing habits when creating advertisements with the desired effect. Advertisements significantly influence consumers' mental representations of products. Therefore, advertisements need to grab consumers' attention and convey pertinent information. When crafting the proper advertisement for the right audience, understanding the consumer's demands is crucial. Remember that people can only connect with your brand through marketing. The analytic, hedonic, social, moral, and even reptilian components of the human situation in the marketplace are all factors that this book discusses in great detail. These factors work together to shape the purchasing experience. Therefore, the information offered here would be interesting to readers as well as very helpful to academics, educators, and other professionals working in the sector. |
| Contents | 1. Consumer Behavior and Marketing Strategy,
2. Consumer Motivation Theory and their Applications,
3. Advertising Role in the Marketing Process,
4. Advertising and Brand Management,
5. Learning Theories and their Applications in Consumer Behavior and Advertising.
6. Marketing, Consumer Behavior and Society,
7. Methods of Advertising Research,
8. Consumer, Advertising and Market Positioning. |
| Standard Number | 9781666871197 |
| Price. Qualification | 16530/-(HB) |
| Classification Number | 658.8342 |
| Key Words | Motivation ; Advertising ; Strategy ; Brand ; Reference ; Theory ; Consumer ; Behavior |