| ID | 044664 |
| Call Number | 302.23/MAR |
| Title Proper | Scope of Mass Communication and Journalism |
| Language | ENG |
| Author | Martin Andy |
| Publication | USA, American Academic Publisher, 2024. |
| Description | viii,300p |
| Summary / Abstract (Note) | The scope of Mass Communication and Journalism is broad, encompassing various roles in traditional and digital media, advertising, public relations, and more. Graduates can pursue careers as journalists, editors, content writers, social media managers, public relations specialists, and advertising professionals, among others. The field is experiencing growth due to the increasing demand for content and communication across various platforms.
Here's a more detailed look at the scope:
Traditional Media:
Journalism: Reporting news for newspapers, magazines, and television.
Broadcast Media: Working as television anchors, radio jockeys, or in news production.
Print Media: Writing and editing for newspapers and magazines.
Digital Media:
Content Creation: Writing for websites, blogs, and online publications.
Social Media Management: Managing social media presence for individuals, brands, or organizations.
Digital Marketing: Utilizing online platforms to promote products and services.
Other Areas:
Public Relations: Managing communication between organizations and the public.
Advertising: Creating advertising campaigns for various media.
Film and Video Production: Working in the film and television industry.
Photojournalism: Capturing images to tell stories through visuals.
Corporate Communication: Handling internal and external communication for companies.
Branding and Marketing: Developing and managing brand identities.
Growth Factors:
The increasing number of media outlets, including online platforms, television channels, and radio stations, creates more job opportunities.
The growing need for content creation across various platforms drives demand for skilled professionals.
The rise of digital marketing and social media has expanded the scope of roles available to graduates.
In essence, a degree in Mass Communication and Journalism provides a versatile foundation for a wide range of careers in a rapidly evolving media landscape.
Unraveling the Scope of Journalism & Mass Communication. |
| Contents | 1. Communication and Mass Communication
2. Media and The Society
3. Journalism and Media
4. Broadcast Media |
| Standard Number | 9781666870978 |
| Price. Qualification | 16443/-(HB) |
| Classification Number | 302.23 |
| Key Words | Impact ; Communication ; Society ; Reference ; Media ; Jounalism ; Braodcast |