| ID | 044622 |
| Call Number | 658.8/CRA |
| Title Proper | Marketing for Entrepreneurs |
| Other Title Information | Concepts and Applications for New Ventures |
| Language | ENG |
| Author | Crane, Frederick G |
| Edition Statement | Third |
| Publication | New Delhi, Sage Publications India Pvt Ltd, 2022. |
| Description | xx,257p |
| Summary / Abstract (Note) | Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory. |
| Contents | 1. Marketing in an Entrepreneurial Context
2. Finding and Evaluating the Right Marketing Oppurtunity
3. Using Marketing Research to Ensure Entrepreneurial Success
4. Understanding Customers and Competitors
5. Segmentation, Targeting and Positioning
6. Developing New Products and Services
7. Building and Sustaining the Entrepreneurial Brand
8. Entrepreneurial Pricing
9. Entrepreneurial Channel Development and Supply Chain Management
10. Entrepreneurial Promotion : Doing More with Less
11. Social Media and Entrepreneurial Marketing
12. The Entrepreneurial Marketing Plan |
| Standard Number | 9781483391342 |
| Price. Qualification | 11223/-(PB) |
| Classification Number | 658.8 |
| Key Words | BMS ; Marketing ; Reference Book ; customers ; Entrepreneurial |