| ID | 044393 |
| Call Number | 001.4/WIL |
| Title Proper | Understanding Research for Business Students |
| Other Title Information | A Complete student's guide |
| Language | ENG |
| Author | Wilson, Jonathan |
| Publication | New Delhi, Sage Publications India Pvt Ltd, 2022. |
| Description | xxiii, 550p |
| Summary / Abstract (Note) | If you are a module leader or a supervisor, Understanding Research for Business Students will prove to be invaluable. Whether this is your core text, you are adding this to a reading list, or taking this under your arm to meet a student for a supervision, you will find that students find this book to be invaluable.If you are a student embarking on a research project, Understanding Research for Business Students will not leave your side and I have no doubt that you will soon be sleeping with this book under your pillow! -- Fran Hyde Published On: 2021-05-28
Its clear, comprehensive and student-focused approach makes this an indispensable companion for the research journey - from initial conceptualization to final completion. The use of student scenarios and concept cartoons is particularly inspired, as is the attention it gives to group work, work-based projects and using social media. |
| Contents | 1. Inrtroduction to Business Research
2. Getting Started: Choosing your research Direction
3. Writing your Reaearch Proposal
4. Searching and Critically Reviewing the Literature
5. Research Philosophies. Approaches and strategies
6. Formulating the Rearch Design
7. Plagiarism and ethics in Business Research
8. Doing Work-based projects and reserching your own organization
9. Sampling Techniques
10. Secondary Data
11. Social media for research
12. Interviews and Focus Groups
13. Observational Research
14. Questionnaires
15. Analyzing and managing Qualitaitive Data
16. Analyzing and Managing Quantitative Data
17. Getting Started with IBM SPSS Statistics
18.Writing up and Disseminating your work. |
| Standard Number | 9781473953574 |
| Price. Qualification | 5940/-(PB) |
| Classification Number | 001.4 |