| ID | 043967 |
| Call Number | 658.872/BAT |
| Title Proper | Marketing Whitebook 2023-24 #iammarketer Gen AI to Gen Z |
| Language | ENG |
| Author | Batra, Dr Annurag |
| Publication | India, HT Media Ltd., 2024. |
| Description | 288pp |
| Summary / Abstract (Note) | Generativ e AI has only just begun and it is already showing us that on a lev el playing field, the power is back in the hands of creativity, ideas and strategic thinking. Technology's role as an ally is more evident when it makes an everyday impact. But this also means that business and martketing leaders must revisit how they are engaging with their stakeholders.
The BW Marketing Whitebook 2023-24 looks at how life is changing for businesses as they look at Generative AI, Gen Z and Everything in between. |
| Contents | The Overview
Upclose: Industry Sectors
Making AI Work
#IamMarketer- Gen AI to Gen Z- Experts Speak |
| Standard Number | 9788195457984 |
| Price. Qualification | 599/-(PB) |
| Classification Number | 658.872 |
| Key Words | Gen AI ; Gen Z |