| ID | 043957 |
| Call Number | 302.23/MCQ |
| Title Proper | Communication Models for the Study of Mass Communications |
| Language | ENG |
| Author | Mcquail, Denis ; Windahl, Sven |
| Edition Statement | 2nd e |
| Publication | New York, Routledge, PB. |
| Description | v iii ;229pp |
| Summary / Abstract (Note) | Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models. |
| Contents | Basic Models
Personal Influence, Diffusion And Short-Term Effects of Mass Communication On Individual
Effects of Mass Communication On Culture And Society
Audience-Centred Models
Media Organization, Selection And Production
Planned Communication
New Media And The Information Society
Internatrional Communication |
| Standard Number | 978058250136505 |
| Price. Qualification | 9303.18/-(PB) |
| Classification Number | 302.23 |