00000nam##2200000#a#4500030961SLIM2120260113105100.0260113s 0000 00eng d978-93-81212-52-3174.4Beg Masroor AhmadContemporary Issues in Corporate Social Responsibility & Green GrowthBeg Masroor AhmadDelhiBharti Publications2014xxv ;281ppHB1. The Impact of CSR Programme on Consumer's Trust and Buying Behaviour: An Empirical Study 2. Green Marketing: Perceptions of Consumer Regarding Green Products 3. Measuring Consumers' Attitude towards Environment Friendly Products: An Empirical Analysis 4. Sustainability of Smart Grid in India 5. Green up the Marketing Mix: A New Paradigm to Gain Competitive Advantage 6. Sustainable Growth in India: A Study of Sustainability & CSR Practices in Few Indian Companies 7. Corporate Boards Strategies in Times of Crisis to Sustain Growth 8. Creating "Gender-Balanced Boards" Exploring Women Participation on the Boards 9. Apparel Industry in Bangladesh and ISO 26000: A Case Study 10. Analysis of Social Responsibility as a Concept in Policy Making for Inclusive Growth: A Case Study of Agricultural Growth in Maharashtra 11. Green Growth and Innovation: A Tool for Sustainable Development in the Developing Economies 12. Green Supply Chain Management: Benefits, Strategies and Challenges 13. New CSR Paradigm and Re-Visiting the Challenges and Opportunities for Inclusion of Unorganized 'Marginal' Construction Workers 14. Green Effects of Economics with Empirical Evidences 15. Construction of CSR Practices Index Across OECD Nations: An Empirical Study 16. Corporate Social Responsibility and Growth: A Review of Initiatives and its Impact with Special Reference to IndiaThe articles contained in this book invokes the public sector undertakings and the private players to take it as awakening call and rise to the occasion to apprehend the corrosion in the climate. There are 16 research papers ranging from CSR practices, green growth, green supply management, green marketing mix and the exploring women's role in the containment of the green gas house impacts on the vulnerability of the climate. Some of the issues concerning to carbon credit and carbon trading could be of vital issues, need to be taken by other authors.SustainabilityBook ExhibitionMarketing MixImpact of CSR ProgrammeGreen MarketingMeasuring Consumers' AttitudeCorporate Boards Strategies"Gender-Balanced Boards"Apparel Indusry in BangladeshGreen Supply Chain ManagementEmpirical EvidencesBeg Masroor AhmadB29660B2966001PHSt. Andrew's College ofArts, Science and CommerceMBENGRM030961Y