| ID | 044723 |
| Call Number | 070.19/BRO |
| Title Proper | Integrated Approach to Broadcast Journalism and Print Media |
| Language | ENG |
| Author | Brooks Ryan |
| Publication | USA, American Academic Publisher, 2024. |
| Description | x,277p |
| Summary / Abstract (Note) | An integrated approach to broadcast and print journalism, often called media convergence, involves leveraging combined content, audiences, and technological platforms across different news formats like television, radio, and print, to deliver news more effectively and engage a broader audience. This strategy necessitates adapting journalistic practices, like scriptwriting for visual and audio mediums, and utilizing digital tools for research and audience interaction to create a unified and dynamic news |
| Contents | 1. Introduction
2. Characteristics of Print Media
3. Global Media
4. Changing Reporting Environment in the New Millennium
5. The Newspaper's Responsibility in the New Millennium
6. Broadcast Journalism
7. Journalist Perceptions in 21 Century
8. Mounting Communication and Professional Talent |
| Standard Number | 97816766871005 |
| Price. Qualification | 18183/-(HB ) |
| Classification Number | 070.19 |
| Key Words | Communication ; Reference ; Media ; Journalism |