| ID | 044717 |
| Call Number | 658.8342/GIL |
| Title Proper | Consumer Behaviour and Promotion Management |
| Language | ENG |
| Author | Gill Stewart |
| Publication | UK, ED-Tech Press, 2022. |
| Description | xvi,352p |
| Series | Consumer Behaviour and Promotion management |
| Summary / Abstract (Note) | Consumer behavior is the study of how individuals and groups select, use, and dispose of goods, services, and ideas to satisfy their needs. Promotion is a key marketing strategy that significantly influences consumer behavior by creating awareness, incentivizing purchases, and shaping brand perception. The relationship between consumer behavior and promotion is cyclical: marketers study consumer behavior to create effective promotions, and these promotions, in turn, influence consumer actions. |
| Contents | 1. Consumer Behaviour
2. Applications of Consumer Behavioural and Cognitive Principles in Marketing
3. Consumer Decision - making and customer satisfaction survey
4. The Constituents of Consumer Attitude
5. Factors Affecting promotions choice in Marketing
6. Promotion strategy and management
8. Market Segmentation
9. Consumer Behaviour in Marketing and production Mix
10. Brand Management
11. Nature and Scope of sales. |
| Standard Number | 9781788827171 |
| Price. Qualification | 15694/-(HB) |
| Classification Number | 658.8342 |
| Key Words | Marketing ; Factors ; Brand ; Reference ; Consumer |