| ID | 044390 |
| Call Number | 381.142/ROS |
| Title Proper | Managing E-Commerce and Mobile Computing Services |
| Language | ENG |
| Author | Ross, Sebastian |
| Publication | USA, American Academic Publishers, 2024. |
| Description | ix, 297p |
| Summary / Abstract (Note) | Managing e-commerce and mobile computing services involves overseeing the entire online shopping experience on mobile devices, including website optimization for mobile access, app development, payment processing, order fulfillment, customer support, data analytics, marketing strategies tailored to mobile users, and ensuring a seamless transition between different mobile platforms, all while prioritizing user experience and security on a constantly evolving technological landscape.
Key aspects of managing e-commerce and mobile computing services:
1. Mobile App Development and Optimization:
Design and User Interface (UI): Creating intuitive and visually appealing mobile app designs tailored to different screen sizes and operating systems.
App Functionality: Implementing core features like product browsing, search, shopping cart, checkout, order tracking, account management, push notifications, and loyalty programs.
Performance Optimization: Ensuring fast loading times and smooth navigation on mobile networks.
2. Mobile Website Optimization:
Responsive Design: Adapting website layout to different screen sizes and devices for a consistent user experience.
Mobile-First Approach: Prioritizing the mobile experience when designing and developing website content.
Page Speed Optimization: Minimizing loading times on mobile networks
3. Payment Gateway Integration:
Secure Payment Processing:
Implementing robust security measures for mobile transactions including encryption and fraud prevention.
Mobile Wallet Integration:
Allowing users to pay using digital wallets like Apple Pay, Google Pay, etc.
Multiple Payment Options:
Supporting a variety of payment methods to cater to different user preferences.
4. Order Management and Fulfillment:
Real-time Order Tracking: Providing customers with updates on their order status throughout the delivery process.
Inventory Management: Accurate tracking of product stock levels to avoid out-of-stock issues.
Efficient Delivery Logistics: Managing shipping and delivery partners to ensure timely order fulfillment.
5. Customer Support and Engagement:
Mobile-friendly Customer Service Channels: Providing support through in-app chat, email, and phone options
Personalized Marketing: Utilizing customer data to deliver targeted promotions and recommendations
Loyalty Programs: Implementing reward programs to encourage repeat purchases
6. Analytics and Data Insights:
Mobile Usage Data: Analyzing user behavior on mobile apps and websites to identify trends and optimize the shopping experience.
A/B Testing: Conducting experiments to test different app features and design elements to maximize conversions
Marketing Campaign Performance Tracking: Measuring the effectiveness of mobile marketing campaigns
7. Security and Compliance: |
| Contents | 1. Introduction to Electronic Commerce
2. E-Business Strategy
3. Types of E-Commerce Technology
4. Types of E-Business Models and Markets
5. Mobile Electronic Commerce
6. Mobile Commerce and Ubiquitous Computing
7. E- Commerce Security and Fraud Issues and Protections
8. Electronic Commerce Payment Systems
9. E-Commerce : Regulatory, Ethical and Social Environments |
| Standard Number | 9781666869538 |
| Price. Qualification | 18183/-(HB) |
| Classification Number | 381.142 |