| ID | 045018 |
| Call Number | 659.2/WIT |
| Title Proper | TATA |
| Other Title Information | The Evolution of a Corporate Brand |
| Language | ENG |
| Author | Witzel Morgen |
| Publication | New Delhi, Tata Sons Limited, 2010. |
| Description | xvii; 222 pages HB |
| Series | TATA |
| Standard Number | 978-0-670-08406-7 |
| Price. Qualification | Rs. 599/- |
| Classification Number | 659.2 |