| ID | 044865 |
| Title Proper | Neuromarketing and the Pareto Principle '80:20 Rule' - Decoding Consumer Behaviour for Strategic Advantage |
| Language | ENG |
| Author | Manjaly Dr Neenet Baby and Kumar Sailesh |
| Summary / Abstract (Note) | In an era where businesses, including banks, compete not only to capture more market share but also to retain consumers, understanding the deeper motivations behind consumer behaviour has become essential. Traditional marketing methods, though still effective to an extent, are increasingly supplemented with techniques rooted in neuroscience and psychology. One such technique is neuromarketing, which seeks to understand how the human brain responds to marketing stimuli. Alongside this, the Pareto Principle - or the 80 / 20 rule - provides a powerful lens for prioritising resources and strategies. |
| `In' analytical Note | In The Indian Banker 2025-12-01 [Vol. XIII Issue. 4]. 2025-12-01. |
| Journal Source | The Indian Banker 2025-12 XIII, 4 |