ID | 033001 |
Call Number | 659.2/KAU |
Title Proper | Corporate Communication through Social Media |
Other Title Information | Strategies for Managing Reputation |
Language | ENG |
Author | Kaul Asha ; Chaudhri Vidhi |
Publication | New Delhi, Sage, 2017. |
Description | xv ;222pp |
Standard Number | 978-93-864-4619-0 |
Price. Qualification | 275/-(PB) |
Classification Number | 659.2 |
Key Words | On-Demand Marketing ; Social Media @ Work ; Social Media on Crisis Communication ; Corporate Responsibility ; Social Media-Era ; $ Spend on Social Media |